Wally Olins: Brand New

de: Wally Olins

 

Publicat de: Editura Thames & Hudson Ltd

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Looks at every aspect of the world of branding, and analyses the problems facing today's organisations. Ollins also looks to the future and explores what brands and branding can achieve in the consumer markets of tomorrow.
General
Anul 2014
Autor Wally Olins
Categorii Carti in Limbi Straine, Economics, Finance, Business and Industry, Business & management, Sales & marketing, Advertising, Carti in Limba Engleza, Carti
Editura Editura Thames & Hudson Ltd
ISBN 9780500291399
Limba Engleza

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