The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell, Paperback

The Digital Marketing Handbook teaches readers a proven model and process for turning websites from mere online billboards to assets that generate a steady stream of traffic, conversions, leads, opt-ins, and sales. Whether you are an online-based business, brick-and-mortar store, or hybrid this handbook will teach you how to:

Convert your website from a cost center to a profit center Avoid the most common, and costly, internet marketing mistakes Build a large and responsive email list Master Google AdWords, Facebook Advertising, and other traffic-generating tactics Drive quality leads to your online and offline store fronts Design hub sites, landing pages, and ``squeeze pages`` guaranteed to bring in leads