The Craft of Creativity, Paperback

de: Matthew A. Cronin

 

Publicat de: Stanford Business Books

Anunta-ma cand revine pe stoc!
Adresa de email nu este corecta!
Trebuie sa fiti de acord cu notificarile!

Contributor(s):

    Author: Matthew A. Cronin Author: Jeffrey Loewenstein

Creativity has long been thought of as a personal trait, a gift bestowed on some and unachievable by others. While we laud the products of creativity, the stories behind them are often abridged to the elusive "aha " moment, the result of a momentary stroke of genius.

In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that creativity is a cognitive process that hinges on changing one's perspective. It's a skill that anyone can hone, and one that benefits from thinking with others and over time. Breaking new ground in the discussion about how we innovate, this book provides strategies that everyone can use to be more creative.

General
Anul 2012
Autor Matthew A. Cronin
Cod de bare 9781503605077
Editura Stanford Business Books
Dimensiuni 229 x 151
ISBN 1503605078
Limba Engleza
Pagini 288
Format Brosata

RECENZII The Craft of Creativity, Paperback de Matthew A. Cronin

Nu exista inca nicio recenzie scrisa!

Adauga o recenzie