Strategic Market Management
de: Damien McLoughlin, David A. Aaker
Publicat de: John Wiley and Sons Ltd
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The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses.
| General | |
| Autor | Damien McLoughlin, David A. Aaker |
| Categoria | Business & management |
| Anul | 2010 |
| Dimensiuni | H: 24.4cm | l: 16.9cm | 1.6cm | 890g, 250 x 186 x 23 mm |
| Editie | Necartonata |
| Editura | Wiley, John Wiley and Sons Ltd |
| ISBN | 9780470689752 |
| Limba | Engleza |
| Pagini | 368 |
| Format | Softcover |
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