Positioning
de: Jack Trout, Al Ries
Publicat de: McGraw-Hill Education - Europe
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Describes an approach to creating a "position" in a prospective customer's mind - one that reflects a company's own strengths and weaknesses and those of its competitors. This book shows readers how to reposition a strong competitor and create a weak spot, use the present position to its best advantage, and choose the best name for a product.
| General | |
| Anul | 2001 |
| Autor | Jack Trout, Al Ries |
| Brand | Mcgraw-Hill Education - Europe |
| Categoria | Advertising & Promotion |
| Cod de bare | 9780071373586 |
| Dimensiuni | H: 203cm | l: 134cm | 244g, 203 x 136 x 12 mm, 203 x 138 x 14 |
| Editie | 2, Paperback |
| Editura | McGraw-Hill Companies, McGraw-Hill Education - Europe |
| ISBN | 0071373586, 9780071373586 |
| ISBN 10 | 0071373586 |
| Limba | Engleza |
| Pagini | 224, 213 |
| Tara | SUA |
| Format | Softcover, Brosata |
| Titlu Original | Positioning |
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