International Marketing
de: Philip R. Cateora, Pervez Ghauri
Publicat de: McGraw-Hill Education - Europe
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| General | |
| Anul | 2014 |
| Autor | Philip R. Cateora, Pervez Ghauri |
| Categorii | Carti in Limbi Straine, Economics, Finance, Business and Industry, Business & management, Sales & marketing, Sales & marketing management, Carti in Limba Engleza, Carti |
| Dimensiuni | H: 19.7cm | l: 26.2cm | 2.2cm | 1220g |
| Editie | 4 ed |
| Editura | McGraw-Hill Education - Europe, Editura MCGraw-Hill Higher Education |
| ISBN | 9780077148157 |
| Limba | Engleza |
| Pagini | 682 |
| Format | Softcover |
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