HBR's 10 Must Reads on Strategic Marketing (with Featured Article 'Marketing Myopia,' by Theodore Levitt), Paperback
de: Theordore Levitt, Philip Kotler, Harvard Business Review, Fred Reichheld, Clayton M. Christensen
Publicat de: Harvard Business School Press
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| General | |
| Anul | 2013 |
| Autor | Theordore Levitt, Philip Kotler, Harvard Business Review, Fred Reichheld, Clayton M. Christensen |
| Cod de bare | 9781422189887 |
| Colectie | HBR's 10 Must Reads, Harvard Business Review Must Reads |
| Dimensiuni | H: 21cm | l: 13.8cm | 1.5cm | 250g, 205 x 137 x 20 |
| Editura | Harvard Business Review Press, Harvard Business School Press |
| ISBN | 1422189880 |
| Limba | Engleza |
| Pagini | 224 |
| Format | Brosata, Softcover |
RECENZII HBR's 10 Must Reads on Strategic Marketing (with Featured Article 'Marketing Myopia,' by Theodore Levitt), Paperback de Theordore Levitt, Philip Kotler, Harvard Business Review, Fred Reichheld, Clayton M. Christensen
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