Go-Givers Sell More
de: Bob Burg, John David Mann
Publicat de: Penguin Books Ltd
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This is the sequel to the international bestseller 'The Go-Giver', applying its inspirational approach to real-world challenges. 'The Go-Giver' took the business world by storm with its message that giving is the simplest, most fulfilling, and most effective path to success. It has inspired hundreds of thousands of readers; but some have wondered how the story's lessons stand up to the tough challenges of everyday, real-world business. Bob Burg and John David Mann answer that question in 'Go-Givers Sell More', a practical guide that turns giving into the cornerstone of a powerful and effective approach to selling. Most of us think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be - especially in an economic downturn when customers are more suspicious and defensive than ever. It's far more effective (and satisfying) when salespeople think like Go-Givers and focus on creating value for the customer. Cultivate a trusting relationship and provide outstanding service, and great results will follow automatically. Illustrating their points with a wide range of real-life examples, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.
General | |
Autor | Bob Burg, John David Mann |
Anul | 2010 |
Editura | Penguin Books Ltd |
ISBN | 9780141049588 |
Limba | Engleza |
Pagini | 208 |
Format | Softcover |
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