Cross-Media Communications: An Introduction to the Art of Creating Integrated Media Experiences, Paperback
de: Drew Davidson
Publicat de: Lulu.com
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Description
This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications. There is also an accompanying DVD-ROM full of hands-on exercises that shows how cross-media can be applied. For the DVD-ROM: http: //www.lulu.com/content/817927
General | |
Anul | 2010 |
Autor | Drew Davidson |
Categoria | General |
Cod de bare | 9780557285655 |
Editie | Paperback |
Editura | Lulu.com, Lulu |
Dimensiuni | 246.1 x 189 |
ISBN | 0557285658 |
Limba | Engleza |
Pagini | 294 |
Format | Brosata |
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