Creadores de Hits: La Ciencia de la Popularidad En La Era de la Distracción, Paperback

The greatest hits don't appear randomly based solely on quality or publicity. Behind every success is a secret history of power, influence, and huge fans. Combining investigative journalism with analysis, Thompson shows that originality isn't enough, undisputed "good taste" doesn't exist, and how certain products and art become indispensable.

Derek Thompson is a senior editor at the Atlantic, where he writes about economics and media, and he appears regularly on radio and television. He was included in the "30 Under 30" lists in Forbes and Inc. He lives in New York City.