101 Ways to Win an Election, Paperback

'101 Steps to Win an Election' is a useful guide to what is one of the most noble career choices to make - to put your name in the public frame, ready for ridicule, disaster and derision, but in search of making your contribution to making our world a better place to live.

About the Author:

Mark Pack is Head of Digital at MHP Communications, one of the top ten communications consultancies in Europe. He was previously Head of Innovations at the UK Liberal Democrat Party, now in coalition government, and ran the party's internet general election campaigns. Edward Maxfield is secretary for the Liberal Democrat European Group. Both have worked as campaign staff in the UK, Spain, Australia and Canada and have worked extensively with US campaigners and consultants.